Mastering the art & science of change.
We’re not your typical political communications agency.
We build public trust, respect client intuition and always do our research. And as a full-service shop, we never subcontract our work, pass the buck or fall behind on the latest technology.
Our Approach
Data + Strategy
To change minds and transform communities, you have to understand your audience. They are your North Star.
We examine voter data, census statistics and commercial targeting lists to identify trends and meet people where they are. To better understand an audience and capture the pulse of a moment, we conduct key informant interviews, focus groups and public opinion surveys. Using these data points, we develop a comprehensive, targeted strategy tailored to the nuances of your campaign. Our custom targeting is unrivaled.
Services: Public Opinion Research, Data Analysis, Campaign Strategy, Media Planning, Digital Targeting, Budget Development, Fundraising
Messaging, Branding, Advertising + Design
Resources alone don’t win elections — messages do.
An eye-capturing graphic. An authentic voice. A message that connects to real concerns. These are the elements that move voters and decision-makers towards action. Resources can help deliver these pieces to your audience, but no amount of money can replace a well-crafted campaign message that communicates competence and inspires trust.
Services: Messaging, Framing, Branding, Logo Design, Web Development, Direct Mail, Social Media, Digital Advertising, Print & Broadcast Advertising, Streaming Video & Radio, Material Development, Flyers & Signage, Earned Media, Videography, Photography, Audio Production, Editing, Copywriting, Digital Fundraising, E-Newsletters
People + Progress
We’re values-driven and do this work for the right reasons.
Our candidates and causes are pro-worker, pro-environment and anti-corruption. We want to build a community — and world — where everyone has the opportunity to thrive, get involved in their community and grow together.
Services: Coalition Management, Stakeholder Engagement, Policy Advocacy, Community Relations, Government Relations, Media Relations, Grassroots Organizing, Field Management
“The Progress Lab had my back every step of the way. I trust them to do the research, execute the plan and win every time.”
— Walnut Creek Mayor Cindy Darling
