Pink sticky note with the word 'Progress' written on it, pinned with a red pushpin.

Mastering the art and science of change.

California Progress Lab LLC

The California Progress Lab is a full-service political consultancy and issues communications agency. We master the art and science of change to win elections and transform public policy. Founded in 2016, we have 30+ campaigns under our belt and decades of staff experience in policy, politics, public relations and marketing.

What’s our special sauce? Cutting-edge targeting technology, modern graphic design and human intuition, combined with a data-driven ethos. We partner with our clients to chart a course towards progress and victory that we can all feel good about.

As a full-service shop, we never subcontract our work, pass the buck or let ourselves fall behind on the latest trends. That means we keep advertising, direct mail, web design, photography, videography, data, messaging and strategy all under one roof, ensuring quality, reliability and a predictable budget.

Jonathan Bash, CEO

Jonathan is a Public Relations Society of America (PRSA) award-winning communications strategist with over fifteen years of experience helping political leaders, public health professionals, researchers and government officials change hearts, minds and systems.

Consistently, Jonathan has shifted public opinion by 10 to 15 points pre- and post-campaign. His creative, data-driven approach has helped clients transform the national conversation on the diabetes epidemic, change the narrative on health equity in California’s health departments and win over two dozen competitive local campaigns and initiatives.

An active leader in his community, Jonathan has served as an Executive Board Member of the California Democratic Party, Chair of the Sierra Club Mt. Diablo Group and Co-Founder of the Homeless Action Coalition, as well as a Martinez Planning Commissioner and Contra Costa County Hazardous Materials Commissioner.

He graduated with honors from UCLA with a B.A. in Political Science, Public Affairs and Labor Studies. He lives in Martinez, California, with his wife.

Jonathan Bash, a smiling individual with glasses in a blue blazer and maroon shirt, against a plain background.

✔ Over 30 Campaigns & Counting…

  • 10 City Council Races

  • 7 Central Labor Council Campaigns

  • 4 County Supervisor Contests

  • 4 School Board Races

  • 3 College Board Campaigns

  • 2 Sales Tax Ballot Measures

  • 1 District Attorney Election

  • And many more issues, causes, governments and nonprofits